Nokia, one of the biggest cell phone producers on earth, has successfully spread its cell phones everywhere. When I was a high school student, I got the chance to visit Nokia in Finland under the help of Mayor Ma, and knew what Nokia is really about.
As most of us know, Nokia is famous for its easy-funtioned cell phones, but very few people know that back to 1865, Nokia's products had no relations to cell phones, or even telephones. The owner of Nokia in 1865 was a carpenter, and the products were made of wood. Besides, the company of Nokia used to produce tires and boots. The more amazing thing was, it once was the biggest toilet tissue producer in Finland! Nokia had been doing lots of work, but after the 90s, they sold all other branches out, and concentrated on producing cell phones.
The cell phones of Nokia are sold in many places, and it became the largest cell phone brand these years. In the year of 2000, Nokia sold about one 128,000,000 cell phones, 4 cell phones were sold in one single second! What are the reasons for this amazing number? The most important one is, Nokia is the easiest-funtioned cell phone for the customers. Even the dummies can use it smoothly within 24 hours. The other important reason is its appearance. Nokia always lead the trend. They not only have the engineers to work on the function but also the designers to design the looking. They combine these two to become a fabulous cell phone.
There are 5 categories of Nokia cell phones, which are Basic, Classic, Fashion, Premium, and Communicator. Basic is the basic kind of cell phone; it has the basic funtions that everyone can use every day. Classic is for businessmen; they can surf the net by using their cell phones. Fashion is for the people that want to show off themselves; this kind of cell phone usually has colorfull shell. Premium is for rich people; the funtions are complete and the appearance is usually elegant, usually made of metal. The last one is Communicator, which is for rich and professional people; it's just like a small palm pilot(PDA), beautiful and useful, more high-tech.
So why is Nokia so successful? The answer is simple-- connecting people. They do surveys every year. They do know what the customers really want and really need. And with this central idea, Nokia has become an outstanding cooperation.